The Past - Jenny.
Project Snowfall was set up in dedication to one of Anna’s closest friends, Jenny, who lost her battle with mental health in January 2021. The Snowfall name came to be following Anna’s final memory with Jenny on Christmas Eve, where she accidentally left behind her earring, pictured on the left, and asked Anna to keep it safe until they saw each other again.
Sadly, Anna never had the opportunity to return that earring to Jenny.
Anna has kept it ever since, and in June 2021 had it tattooed in purple, Jenny’s favourite colour.
Over time, the meaning behind the snowflake grew into something bigger than the tattoo itself. No two snowflakes are ever the same, and neither are the people behind the struggles we so often never see. Some carry grief, others loneliness. Some carry financial hardship, abuse, discrimination, addiction, fear - most just trying to survive quietly.
Project Snowfall was built on the belief that people deserve more than being told to “reach out” while the world keeps moving past them. The goal has always been to create something real. A community that listens, supports, and actively helps reduce the weight people are carrying before they feel buried beneath it.
The Present - Project Snowfall
Project Snowfall was created to be a safe space for everyone - regardless of who you are, where you come from, or what you have been through.
We believe communities should support the person behind the screen, not just the gamer. Through our platforms, we aim to create welcoming spaces where people feel seen, heard, and valued.
Mental health matters. We stand beside those facing battles that are too often ignored, offering compassion, support, and a place where no one has to struggle alone.
Built on kindness, community, and understanding.
The platform is aiming to reduce the suicide statistic amongst gamers worldwide, including providing streamers with worldwide mental health crisis resources and working collectively in reducing the stigma surrounding not being okay.
Just like a snowflake, we firmly believe that everyone is one of a kind and beautiful simply for being you - including you, reading this.
Future Goal 1:
Community Funding.
Community-funded support for people facing crisis situations, including LGBTQIA+ individuals experiencing rejection or homelessness, survivors of domestic abuse, and those struggling with financial hardship, food insecurity, or isolation.
Future Goal 2:
Connected Through Gaming.
Providing consoles and gaming equipment to people experiencing isolation or loneliness, helping them find community, chosen family, friendship, and a place where they feel they truly belong, through gaming.
Goal 3 - In Progress:
Supporting Communities Worldwide.
Providing streamers with access to worldwide mental health resources, guidance, and support networks, to help navigate emotional distress or crisis situations. This includes local and international resources, and appropriate steps for escalating concerns for immediate safety risks.
Goal 4 - In Progress:
Education & Early Intervention.
Creating accessible mental health education and awareness resources, to help individuals recognise early signs of distress in themselves and others, reduce stigma, and encourage supportive action before a crisis point is reached.